Quarterly Roundup: Our Achievements So far...
One thing I love about reviews is that they do not only give a clear reminder of where you currently stand, but also offer a clearer perspective on where you're headed.
At Pureworker, our goal is to build the biggest parallel gateway to accessing reliable professionals in Africa. Whether you’re a customer looking for a unique service or an artisan offering a rare skill, Pureworker connects you to the right people.
Over the past three months, Pureworker has experienced remarkable growth and engagement, marking a significant milestone in our journey. Now, we have been able to reach over 727,200 people with over 13, 000 active users and counting. One thing our users can’t stop boasting about is our 24/7 standby customer service.
This is a clear indication of the platform's growing popularity and value. In addition to this, we've surpassed 5,000 app downloads, and that number continues to rise daily. This consistent user growth is a clear indicator of the increasing trust and reliance on the platform for efficient and reliable service booking.
User Verification Process
In securing a safe space and environment for all users, we have implemented a simple yet effective verification model. Depending on the role of the user, whether they are a service provider or a customer, they have to fill in a level of information, to prevent fraudsters, and hackers on the app. This step is crucial in verifying the authenticity of service providers and ensuring the safety of our customers, helping to build trust and maintain the integrity of the platform.
As our reach continues to grow, with the majority of users located in key cities across Nigeria. The top cities where we have a significant user base include Lagos, Abuja, Port Harcourt and Ibadan, which are emerging as an important market for our services.
Twitter Space
On the 7th of September, we launched an online Twitter Space on “the new Era of Hiring Artisans” , we wanted to give Artisans and Customers a closer view of who we are, and what we do. On the Twitter Space, our audience had a chance to meet with members of the Pureworker Team, win amazing discount codes while we also shared insights on the Future of Artisan
s.
Large-Scale Marketing Campaigns
To boost awareness and drive engagement, we launched comprehensive Pureworker marketing campaigns through on site field marketers and social media channels.
Our offline campaigns focused on field marketing in Lagos, reaching potential customers directly in high-density areas and demonstrating the value of our services in person. This grassroots approach allowed us to connect with our audience in a meaningful and personal way, driving brand recognition and trust.
In parallel, we launched online campaigns, leveraging the power of social media platforms to engage with a broader audience. Through targeted social media marketing, we have not only reached new users but also fostered ongoing engagement with our existing community.
Influencer Collaborations
Strategic influencers marketing cannot be easily set aside, asides consistent offline marketing, has been our strategic collaborations with influencers. In the month of July, we were able to identify influencers like Jay-Onair, naijabrandinfluencer and vickajiboye whose goals and ours aligned strongly. This collaboration has played an essential role in boosting our brand awareness and visibility.
Newly Improved App: Enhanced Features
In the past quarter, we’ve also made significant app improvements to elevate user experience:
A more intuitive interface that simplifies navigation, making it easier for customers to browse services and for artisans to manage their profiles.
Faster booking process for seamless service matching.
Coming Soon
Pure Coins: A reward system where users can win cash rewards for their interactions on the app.
Job Posting Feature: Customers will soon be able to post jobs directly on the app, allowing artisans to apply for them, streamlining the hiring process.
With all these new developments, the app is fully optimised and ready for customers to seamlessly book services. With its new enhanced functionality, which makes it easier for users to find and book reliable services. We look forward to serving you better in the coming weeks! Bye for now!
